![]() It was an opportunity he couldn’t pass up. Third Street attracts a high density of Hype’s core demographic, women ages 25 to 40, Harkham said. The Hype retail store moved into one of his three spaces on Third Street, a 2,000-square-foot space that became available when a candy shop closed in March. Harkham is also known for his real estate ventures, owning an estimated 50 buildings in downtown Los Angeles and, more recently, storefront properties in Santa Monica. About 120 employees work at the company’s headquarters in Vernon, Calif. Creative director Cassondra Ivey, her design team and Harkham oversee the process. Today, both brands produce a significant volume of original prints and textiles in-house and together pull in $120 million in wholesale volume per year. A business trip to Los Angeles turned into a permanent stay. Harkham was born in Baghdad and raised in Israel until the age of 16, when he moved with his family to Australia, where they started an apparel business. And it was a printed dress produced in the family manufacturing business in Australia, that brought him to the U.S. “My passion happens to be color and print,” said the 54-year-old entrepreneur who turned Harkham Industries, parent of Hype and its sister brand, Jonathan Martin (which has kids, junior and misses’) into one of Los Angeles’ leading manufacturers.Ī printed top designed with working women in mind first put Jonathan Martin on the map 28 years ago. A red Japanese floral tunic notched an unprecedented 20,000 orders for the label this spring at accounts including Anthropologie and Macy’s West. ![]() “We have even a higher penetration this year compared to last year and sales are doing well.”įor Harkham, it comes back to the almighty print. “We’ve carried it for a while now and it’s doing extremely well,” said Kimberly Reason, a spokeswoman at The Bon Marche, Seattle. The line has been doing well with major retailers and is expected to break $20 million in wholesale volume next year. The tween-targeted Hype Kids - basically Hype in pint-sizes - bowed 18 months ago. In the works is Hype swimwear, which could break sometime next year. ![]() The line is expected to do $12 million in wholesale volume its first year. Hype Denim - a line of “cheaper variations of Roberto Cavalli,” according to owner Uri Harkham - is wholesale priced between $40 and $80 and is slated to make its market debut by next spring. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |